CoobX Gateways

The simplest way to integrate Meta Conversion API and build Signals Gateway pipelines without requiring technical support.
Go to CoobX Gateways Contact us
As the advertising ecosystem evolves, the reliability of accessing data through browsers is decreasing. Changes in the use of 3rd-party cookies also jeopardize the effectiveness of pixel technologies. Transitioning to server-to-server solutions is the key to ensuring the accuracy and security of advertising data.

The platform is designed to provide the easiest way for clients to independently integrate Meta Conversions API and Signals Gateway API through server-to-server setup.

Clients access the platform via a subscription model (CAPIGMA and Signals Gateway) and can pay in local currency while receiving all necessary financial documents. Invoicing is handled by the back office, and although the platform is built for self-service, clients can also receive personalized support when needed.

Сonversions API: Server-to-Server solution for campaign optimization

Data privacy
Data privacy
Server-to-server ensures a higher level of user data protection.
High accuracy
High accuracy
Direct data transfer between servers increases its reliability and precision.
Real-time optimization
Real-time optimization
Fast data exchange between servers enables timely adjustments to advertising campaigns based on up-to-date information.
Resistance to Ad Block
Resistance to Ad Block
Server-to-server solutions are less affected by ad blockers, increasing the likelihood that ads will reach the target audience.

Meta Conversions API Gateway is ideal for you if:

img

You are not yet sending web events through Conversions API.

img

You are already using Meta Pixel.

img

You are not working with an e-commerce platform that provides Conversions API integration, such as Shopify, BigCommerce, or others.

img

Your developers do not have enough time to implement other Conversions API integration methods.

Learn more about how to prepare for and adapt to privacy changes in digital advertising with the Conversions API Gateway from CoobX. The guide describes the integration process and how to use CAPI to improve campaign performance.

Go to CoobX Gateways Download the guide

How Conversions API Gateway by CoobX works

CAPI_scheme CAPI_scheme
Download the guide

Advantages of Conversions API Gateway from CoobX

Speed
Speed

Reduces Conversions API integration time from several weeks to just a few hours.

Cost efficiency
Cost efficiency

Conversions API Gateway can be more affordable for clients.

Technically simple solution
Technically simple solution

CoobX helps to set up and configure Conversions API without requiring support from the client’s development team.

Low maintenance cost
Low maintenance cost

Unlike manual direct integration, Conversions API Gateway is automatically updated (with client consent) when new features become available. This reduces long-term maintenance expenses.

Go to CoobX Gateways Contact us

How to Improve Event Match Quality (EMQ) in Meta CAPI

Event Match Quality (EMQ) — is a metric that indicates how effectively server-side events are matched with real user accounts on Facebook and Instagram. The higher the EMQ (the target level is 7+), the more accurate the attribution, the more stable Meta Advantage+ algorithms perform, and the lower the overall customer acquisition cost (CPA).

Do you want to improve your attribution metrics on your own?

Download our EMQ Guide.

Download the EMQ Guide
How to Improve Event Match Quality (EMQ) in Meta CAPI

Testimonials and Success Stories

Orbis Digital planned to improve lead quality with Meta tools while maximizing the number of conversions. The Meta ASP team recommended implementing CAPI via the deployed Gateway from CoobX, which saved the client’s time and resources while delivering positive results in the shortest possible time.

We integrated and started using the CAPI Gateway from CoobX. The integration process turned out to be surprisingly quick and easy — and all without the need to hire a separate IT specialist! Thanks to professional support, we were able to optimize resources and improve the effectiveness of our advertising campaigns. This product truly became a discovery for us, and I recommend it to anyone looking for easy-to-use solutions to increase advertising performance.

Many thanks to the CoobX team for the prompt integration of the Conversions API tool for our client — the “Mir Keramiki” retail chain in Kazakhstan. Thanks to the feedback and professionalism of the CoobX team, we were able to improve analytics accuracy and evaluate the effectiveness of our key client’s campaigns more precisely. Conversions API is truly a useful tool, it performs its functions 100%, and already in the first days after setup, we received data that was previously unavailable through the Pixel. We highly recommend this powerful tool to everyone who values accurate advertising data without limitations!


 Director of TOO “Conversion Partners” — Galiya Samatovna Kubieva

We integrated Conversions API into Meta Ads Manager. The integration process was fast, and all necessary instructions were provided by the CoobX manager. After setting up CAPI, we almost immediately noticed an increase in conversions, with the cost per conversion ultimately decreasing by half.
 We can recommend this tool for working with conversion campaigns.


 CHERY Automobile Co., Ltd.

Would you like to connect Conversions API Gateway from CoobX or receive a consultation?

Contact us

Frequently Asked Questions (FAQ)

Can I use one Meta Conversions API Gateway for multiple pixels and domains?
You can use one Meta Conversions API Gateway and configure Meta Conversions API for multiple Meta pixels. Connecting pixels from different Meta Business Managers to a single Meta Conversions API Gateway is possible, but you must have admin access to all pixels.
What is the difference between Meta Conversions API Gateway and setting up a Meta Conversions API Gateway tag through Google Tag Manager server?
Meta Conversions API Gateway is a simple technical solution designed exclusively for implementing Meta Conversions API. By using server-side Google Tag Manager and the Meta Conversions API tag, you can implement server tags for multiple platforms, including Meta Conversions API. However, setting up Conversions API via server-side Google Tag Manager requires more time.
-->